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M2M / IoT SIM cards: The trend is toward direct ordering

Up to now, it was usually quite difficult to get M2M roaming cards at good prices. Although there are various online stores and providers where you can order cards directly, the cards are then usually from resellers (i.e. often without access to the management portal of the mobile network provider).

Fortunately, this situation is changing: Telefónica has recently launched an IoT store for SIM cards. The store can be found at and allows SIMs to be ordered from quantity 1. The prices are quite competitive and should not be dissimilar to prices from larger framework agreements.

In our view, this is a step in the right direction. Access to M2M SIMs should be as simple as possible, and the use of appropriate cards enables much better management of devices in the field. “Normal SIMs” may theoretically not be used in fixed installations, although this is probably very rarely tracked.

Smaller companies and startups can easily get access to proper SIMs and build interesting applications quickly and easily.